Finders Keepers the Label has evolved into one of the world’s most sought after fashion labels for its effortlessly polished style. Since its inception in 2007 by Australian Fashion Labels’ Creative Director Melanie Flintoft, the label has stuck true to its ethos of providing attainable high street designs in quality on-trend shapes and fabrics. Therefore, the Finders Keepers girl is varied in her individual aesthetic, yet all stand united due to their confident and playful take on fashion.
In any of the eleven collections that Finders Keepers produce annually, you will find a carefully curated range of styles for all occasions. Each collection will have a print, shape or texture to cater for casual daywear to sophisticated evening looks. Unsurprisingly, the versatility of Finders Keepers has seen the label stocked in some of the most prestigious retailers worldwide, including Harrods, Harvey Nichols, Topshop, Nordstrom, ASOS, Shopbop and David Jones.
Similarly, the label has caught the attention of multiple celebrities and style icons, who frequently select Finders Keepers for their press photos, editorials and public appearances. Among them are Jessica Alba, Kylie and Kendall Jenner, Kourtney Kardashian, Jennifer Hawkins, Iggy Azalea, Jessie J, Whitney Port, Demi Lovato and Bambi Northwood-Blyth, as well as an army of some of the most influential bloggers from around the world.
“Dressing is such an important part of what we do everyday,” Kate explains. “It’s become so much more than just clothes. It’s a visual expression of who you are and how you want to be perceived. I design clothes that I want to wear to make me always feel my best. I think everyone deserves to feel that way too.”
It’s with this mindset that Finders Keepers moves forward as a label with a focus on lifestyle, as much as fashion.