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Australian Fashion Labels

Australian Fashion Labels is a shining light in Australia’s fashion industry, creating labels that provide devotees with a directional and affordable product that’s always ahead of the curve. The company was created in 2007 when its first label Finders Keepers, went into production. The label was immediately embraced by the Australian retail sector that was looking for innovative and edgy design at a reasonable price due to GFC. Australian Fashion Labels directors Melanie and Dean Flintoft continued to develop the business with the creation of another two hugely successful labels Cameo and Keepsake soon after. Australian Fashion Labels ranges are now sold worldwide throughout some of the globe’s biggest and most well-respected retailers, including Bloomingdales, Harvey Nichols, Nordstroms, David Jones, Myer and myriad online. Wearers of the brand include celebrities and style icons such as Nicole Ritchie, Reese Witherspoon, Kendall Jenner, Guiliana Rancic, Melanie Brown, the Kardashian sisters, Jessica Alba, Jessica Biel, Kristen Stewart, Miley Cyrus and Rihanna, among others. Australia Fashion Labels launched its latest label, Jaggar, this year to wide acclaim.




Characterised by its directional, experimental and visionary designs, Cameo sets out to create an innovative way to dress. Heavy but touch-soft fabrics, direction prints and a polished finish encompass the Cameo signature aesthetic.

Cameo is a new breed of design which has developed cult status globally and is garnering much attention from fashion influencers and creative such as Whitney Port, Kim Kardashian, Aimee Song (Song of Style), Geri Hirsch (Because I’m Addicted) and Jennifer Grace (Native Fox).

Since its inception in 2010, Cameo the Label has grown to stock in over 2000 boutiques, department stores and online retailers such as David Jones, Planet Blue, The Iconic and The Fashion Bunker.

Each of Cameo’s 11 yearly collections are created around a central theme. This concept is teased out through the shapes, fabrication and design details of the garments. . “Every step of a garment’s creation involves directed artistic input,” says Head Designer Kathryn Forth. “From the drawing stage to blocking the pattern pieces, from developing the exclusive fabrication to designing the prints or artwork to grace the fabric.” The central theme is encapsulated by the beautiful lookbooks and campaign imagery which encompasses each collection.

To wear the Cameo design is to embrace a creative concept and lay further expression upon it. Each time you wear a Cameo piece, it continues to evolve with your own unique personal exploration. “Styling a cameo Cameo garment is more than just complimenting design. You are creating an overall look which reflects your mood or evokes the persona you want to project for that day.”

Cameo ambassadors can be found in thousands across the globe, but no two are the same.

We are ever changing.






Skipping over the line connecting of-the-moment trends with timeless style and eye-catching prints and colours, Finders Keepers is one of the globe’s most sought-after fashion labels. The aesthetic is unashamedly feminine, playful and alluring. the feeling is confident, playful and expressive. Finders Keepers is for the girl who takes untold pleasure in styling her look from head to toe, being at the forefront of new trends and shining like a diamond in her sartorial choices.

Making its way into form in 2009, the label began as the brainchild of Australian Fashion Labels’ Design Director, Melanie Flintoft, who saw a need for an affordable label that offered great design sensibility with quality fabrications and on-trend prints and colours. The looks generated by Finders Keepers come from dedicated research of catwalk trends and inspiration taken from street style all over the world and distilled into a monthly range, which keeps Finders Keepers girls current and leading the way in styling unique and achievable outfits.

Today the label is stocked in more than ten countries from the USA to UK, Japan to France, and counts major international retailers such as Harvey Nichols, Neiman Marcus, Nordstrom, Shopbop, Revolve Clothing, NastyGal and more as partners of the brand. Finders Keepers has been seen on countless celebrities in recent years. The likes of Sienna Miller, Rihanna, Kristen Stewart, Jessica Biel, the Kardashian sisters, Jessica Alba, Miley Cyrus Kristen Cavallari, Paris and Nicky Hilton, Christina Milian, Whitney Port, blogger Aimee Song, Natalie Bassingthwaite, Kimbra, Katherine McPhee, Ashley Madekwe, Carly Rae Jepsen and Kendall Jenner are all fans of the Finders Keepers look. Finders Keepers designer Kate Anderson, based in Adelaide, is working towards the expansion and further growth of the brand by producing visually brilliant ranges that push the brand to the next level.

“Finders Keepers is a brand for everyone,” Kate says. “It’s not exclusive, but completely the opposite. We want all women who appreciate a simple design with amazing fabrication and a great fit to be in our clothes. Dressing is such an important part of who you are right now. It’s a form of self-expression… I always feel best when I put together a great outfit, and we want to provide that feeling for those that wear our label too.”







Keepsake is Australia’s go-to label for directional and beautiful evening wear with a twist. Contemporary and bold lines and silhouettes intertwine with elegant and classic fabrics and colours – Keepsake draws attention for its unashamedly feminine aesthetic and playful details. The Keepsake girl is not afraid to dress up for an occasion and become the visual focus of the event she’s at; she’s the perfect balance of delicate femininity and strong convictions for a modern world. She is very aware of trends but uses them in a way that suits her own, unique style. The story of Keepsake began in 2010 when Australian Fashion Labels’ Design Director Melanie Flintoft saw a gap in the market for of-the-moment, affordable evening wear. Melanie worked with Keepsake Designer Carmen Dugan to research this niche brand and it hit stores in October 2010, to wide acclaim. The world was more than ready for Keepsake. “My aim with Keepsake is to achieve the right balance of detail and simplicity in each garment,” Carmen says. We offer a collection almost every month, always with a print exclusive to each – these ranges are ever-evolving, producing fresh styles with a signature look. I think it’s really important to stay true to your own style. It’s not only about what you wear but instead about how you wear it. It’s important to be able to use a garment to be able to express your own thoughts and preferences, and also to be able to carry yourself well in it – I think this is why Keepsake’s ranges hold something for everyone.” Keepsake’s unique ranges are researched through forecasting websites combined with inspiration from respected style blogs and fashion magazines, ensuring that the pieces are what the modern woman wants to wear now. Now carried in over 250 stockists worldwide, including Myer, Live and prominent online store The Iconic in Australia, and international retail icons Nordstroms, Bloomingdales as well as Nasty Gal, Singer 22 and Planet Blue, the label has enjoyed a rapid trajectory into success. Celebrities such as Nicole Ritchie, Reese Witherspoon, Kendall Jenner, Guiliana Rancic, Melanie Brown, Carrie Bickmore, Christina Milian, Zoey Deutch, Kristin Cavallari. Alexa Vega and Brittany Snow have all graced events in Keepsake gowns, as well as renowned bloggers Aimee Song (Song of Style), Jasmin Howell (Friend In Fashion).

“Fashion has always been a love of mine,” Keepsake designer Carmen Dugan says. “The idea that I could turn a sketch into an actual garment, for me, was fascinating, and still is.” 24 year old Carmen lives and breathes the aesthetic of Keepsake and is stringent about no piece going into final production unless she would wear it herself. “The Keepsake garments are evening wear that offers an alternative to the usual ‘party dress’.” Carmen began studying fashion at high school and then moved into further fashion design and technology studies before beginning work with Australian Fashion Labels. Designing and incorporating quality fabrics, beautiful prints, unique cuts and shapes and feminine finishes and details – and melding these into something accessible for every girl is Carmen’s ultimate aim when she designs. “We’re always busy with the label – and I love that. No two days, or two ranges, for that matter, are the same. There’s so much inspiration and love that goes into a Keepsake piece, for me, there’s no prouder moment than seeing pieces of a range styled differently and hanging in a store window.”







Introducing Kirsty Irwin, head designer of JAGGAR/coffee-lover/musician and completely fashion-obsessed. Irwin’s aesthetic for the brand combines clean tailoring with an edge, using luxe fabrics such as leather, denim and exclusive prints to deliver effortlessly stylish pieces. Coming from her own namesake label, Irwin knows all too well how to create silhouettes that make of the most of great fabrics and quality craftsmanship. She describes the brand’s direction in her own words: ‘with JAGGAR, I want to close the gap between high-end fashion and easy-to-wear styles. I’ve been drawing inspiration from that classic off-duty model style. You know, that girl that can throw on her favourite old t-shirt with some leather and make it look perfectly polished. That’s what JAGGAR is about for me.’





Fusing the attitude of street wear with the fine cuts and quality of high fashion, The Fifth Label has a laidback sensibility with a focus on quality and wearability.

Clean lines, a versatile palette and original prints abound, The Fifth has created a range of pared back essentials each instilled with an understated edginess.


Australian Fashion Labels are excited to announce the launch of The Fifth Label, which joins their established house of brands Cameo, Finders Keepers and Keepsake, plus newcomer Jaggar.

Head designer Amy Hicks has quickly proven herself as one of Australia’s freshest creative minds, previously co-head designer of Finders Keepers.
Just two years after joining Australian Fashion Labels, Amy has now launched The Fifth Label, her own range of relaxed basics that fuse the attitude of streetwear with the fine cuts of high fashion.

The Fifth Label not only fills a gap in the market but also within the Australian Fashion Labels group. Providing on-trend street style fashion for a wide demographic, such premium quality at this price point is unparalleled.

Catering to the feminine tomboy, the label presents an effortless aesthetic with a sports influence and laidback sensibility.

The Fifth’s debut collection Undercurrent, available in June, presents pared back essentials with clean lines, original prints and an understated edginess.

The label has also quickly amassed a cult following on social media, creating more than just a brand by engaging followers in a lifestyle that is distinctly The Fifth.





BNKR Flagship Store 


160 Rundle Mall

 SA 5000


BNKR takes the lead when it comes to Australian fashion.

The only retailer to stock the full ranges of Cameo, Finders Keepers and Keepsake, BNKR presents a fresh selection of clothing, accessories and footwear to suit the street style master, the classicist or the eclectic visionary – and everyone in between.  Offering versatile pieces that can be worn separately or matched, we invite you to create a look that is effortless, confident, and undeniably yours.

The essence of BNKR has also been transferred into our recently opened Adelaide flagship, while online we continue to share premium, high quality fashion with the world through global shipping and seamless customer service.



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    106 Currie Street, Adelaide, Australia 5000

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